The American Express (Amex) wants some of its customers to leave home without their cards. In a marketing turnabout, recently the largest U.S. credit card company Amex by purchases is offering select users a $300 gift card to drop its card. According to a notice on its official web site to get the deal, total card balances must be paid in full between March 1 and April 30.
Enrolling in the deal cancels the account with any reward points built up. That’s why, the company cautions points should be used before the card user enrolls in the deal. Amex says four weeks after the promotion ends, a $300 gift card will be sent to those members who canceled and fulfilled the offer’s terms. According to a note on the Web site offer, gift cards can be used wherever Amex cards are accepted. The new business promotion idea how can effect on its business we should observe it.